You’re doing everything that you’re supposed to do to get customers. You have optimized your website, your SEO positioning is excellent, your AdWords or Facebook Ads campaigns work and your content fits perfectly.However, conversions and real customers don’t come through. Why? Because you need an animation video and free animation software for your company.
Why do I need an animation video?
In our audio-visual production company, we think that there are two very clear reasons why animated videos can work better for your corporate video than those of real characters: the two sides of your brain.
The left side loves animation, as it summarizes concepts, clarifies everything with icons and graphics, and schematizes saving time and effort. Complex messages turn into clear ideas, with little ” blah blah blah ” and more useful content.
The right side, although it should be more prone to seeing people and not animations, also prefers animation. Why? Because the animations, unless the actors that appear in the video are very good, in the end, they are more human, they touch our feelings more and they entertain the eye. They are more visual.
The 5 benefits of animation videos
Now that you know why you need them, let’s get to the real topic of this article: what are their benefits? What will they contribute to my business? Will they help me sell more?
- THE EYE LOVES ANIMATIONS
The animations are simple, colourful, and moving. This allows the eye not to “suffer” to see them, to feel comfortable with them and even be attracted to their simplicity. Why do you think children love cartoons?Believe it or not, our eye continues to work as when we were children.
- THEY ARE EASY TO UNDERSTAND
Animation, with its simplicity, allows any type of message to be transmitted most simply and intimately. A graphic that at first glance might seem inexplicable becomes a fun animation that can be understood in 5 seconds.
- THEY ARE NOT STEREOTYPED
If we use actors, people who see our video could say ” I don’t look alike at all ” or “It seems that this product or service is for people of another age “. All for having chosen an actor who was simply going to play the role designated for the video.
The animation is much more open. Although you must choose a representation of your target audience, using one will avoid focusing too much or reflecting any rejection for having chosen one type of actor or another.
- THEY CAN BE USED FOR ANYTHING
Animated videos are sometimes thought not to fit a business. ” They are not very serious, ” some think. They are wrong.
Ben Affleck’s Oscar-winning film Argo begins by telling the whole story with animated characters. And precisely the story it tells is not a little serious, is it?
Any topic, company or concept can be developed through animation. And not only that but “translating” what you say into pictures will make it easier to understand.
- THEY ARE PERFECT FOR DOING BUSINESS BRANDING
When you make a video, be it advertising, explanatory or corporate, you have to make it very clear what your brand is and who is behind it. In an animated video, you can incorporate logos, colours and even dress the characters with all kinds of elements that remind you of your brand.
The amount of possibilities, compared to a video with real characters, is much wider. Whatever you imagine, you can use it in an animated video for companies.There are manyfree animation software available in the market. One of the most reputed software is Mango Animate Animation Maker. You can create an animated video with this software that provides you with numerous features and you can do it with just a few clicks and no expertise.