Be creative with hashtags<\/strong><\/li>\n<\/ol>\nMarketers are aware that creative hashtags are the key to instant engagement. Just on Instagram, posts with at least one hashtag increase engagement by 12.6%. It is also estimated that 7 out of 10 or 70% of the hashtags used on Instagram are branded-hashtags.<\/p>\n
However, it is important that the hashtags are integrated in a smart manner. For example, you are using the hashtag #urbancafe for your food outlet. Besides using it on your Instagram post, the same hashtag should be cross-promoted on other marketing materials \u2013 both offline and online. This includes website, other social media pages, menu, receipts, and even food containers.<\/p>\n
You can also ask the consumer to post their pictures with your products using the hashtag. Start a giveaway to include more Instagrammers <\/em>in the game and benefit from the free advertising.<\/p>\n\n- Create Instagram ads<\/strong><\/li>\n<\/ol>\n
Instagram ads are another effective way to reach the target audience. In fact, 73% of the teenagers find the social media platform as the best way to find about new products and services. Additionally, 30% of Instagram users admit to have purchased a product or a service after discovering them on the platform.<\/p>\n
Simply put, Instagram is not just a great way to build fan following but also increase revenue.<\/p>\n
Running an ad campaign on Instagram is not a difficult task. This is because Instagram does all the hard work on your behalf. You simply have to select a few options from a predefined criterion and get your ads rolling within minutes.<\/p>\n
\n- Follow a consistent schedule<\/strong><\/li>\n<\/ol>\n
Approximately 200 million Instagram users visit at least one business profile every day, while each user spends an average of 28 minutes on the platform. It is also estimated that around 42% of the users log in to the platform multiple times a day. This means that brands should post several times a day to remain noticeable.<\/p>\n
\n- Keep the conversation going<\/strong><\/li>\n<\/ol>\n
Interestingly, social media beats live chat, email, and even in-store assistance when it comes to support. Nowadays most internet users turn to the accounts of their favorite social media platform to get answers for their queries. As a trustworthy brand, make sure to answer all their questions and comments in a proactive manner. The more conversation you have with the audience, the more followers and even customers you are likely to gain.<\/p>\n
\n- Partner up<\/strong><\/li>\n<\/ol>\n
Team up with other brands and influencers who can introduce your brand to a newer audience. However, make sure that the collaboration resonates with both the companies. For example, Starbucks and Bando \u2013 an ecommerce store teamed up to create a line of coffee cups. The partnership went well for both the brands that were able to boost their following significantly.<\/p>\n
\n- Share your profile<\/strong><\/li>\n<\/ol>\n
Last but not the least; make sure to incorporate your Instagram profile to all your digital and non-digital marketing materials. Even if you are a brick-and-mortar brand, put up a printed sign that you are also on Instagram to get more people to follow you!<\/p>\n
Try these tips and see how much your Instagram account can grow!<\/p>\n","protected":false},"excerpt":{"rendered":"
Did you know that approximately 80% of Instagram\u2019s one billion monthly active users follow at least one business account on the platform? Additionally, Instagram hosts over 25 million brand accounts on its network while a 2014 study by Forrester shows that engagement with these brands is 58 times higher than Facebook. And with time, the social media network continues to grow and develop innovative features such as Stories and direct purchases from the app \u2013 which lures more and more businesses to join the bandwagon and establish their authority on the popular platform. However, for a newly launched business or […]<\/p>\n","protected":false},"author":93,"featured_media":2933,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"_links":{"self":[{"href":"https:\/\/www.losboquerones.com\/wp-json\/wp\/v2\/posts\/2932"}],"collection":[{"href":"https:\/\/www.losboquerones.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.losboquerones.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.losboquerones.com\/wp-json\/wp\/v2\/users\/93"}],"replies":[{"embeddable":true,"href":"https:\/\/www.losboquerones.com\/wp-json\/wp\/v2\/comments?post=2932"}],"version-history":[{"count":3,"href":"https:\/\/www.losboquerones.com\/wp-json\/wp\/v2\/posts\/2932\/revisions"}],"predecessor-version":[{"id":2936,"href":"https:\/\/www.losboquerones.com\/wp-json\/wp\/v2\/posts\/2932\/revisions\/2936"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.losboquerones.com\/wp-json\/wp\/v2\/media\/2933"}],"wp:attachment":[{"href":"https:\/\/www.losboquerones.com\/wp-json\/wp\/v2\/media?parent=2932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.losboquerones.com\/wp-json\/wp\/v2\/categories?post=2932"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.losboquerones.com\/wp-json\/wp\/v2\/tags?post=2932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}