By 
There are different types of exhibition stands used by the exhibitors. The banner stand is also one of them which is used by most of the exhibitors. It is highly popular with regular exhibitors and wants to spread its brand awareness. But the banner stand is effective only when these are designed with special care and attention.
To make sure that your banner stand is designed effectively then you should do exhibition stand mockup to avoid mistakes. You have to look out its various features and characteristics.
If you are curious to know more then keep reading and find out more!
1. Colour
Colours play an important role when creating banner stands. This is because they can grab the attention of the visitors without much effort.
But you should avoid going overboard as too many shades can strain the attendees’ eyes and confuse them.
Instead of getting them to a trade show booth, the latter can divert them to a different stall. It is always wise to pick colours from the logo of a company for the theme of your booth to maintain parity just like in exhibition stands UK.
2. Texts and Fonts
After you’re done selecting colours for the trade show display, your next step is to choose proper font types and sizes. This is crucial because the banner stand should be readable both from closer proximity to a distance.
In addition, keep the text as minimum as possible with proper spacing in between to provide ease to the readers.
3. Font Selection
There are a few widely preferred fonts such as Century Gothic, Helvetica and Verdana. You can try any of them and get good results. Comic Sans, Segoe Script and Impact, on the other hand, should be avoided as they are not right for trade show displays. Therefore, you must try the trade exhibition stand Mockup to make your stand more impactful.
4. Images and Graphics
Only words and no images or graphics can make any display boring and uninviting. That’s why you must add images of your products or services on the banner layout prior to the designing.
By doing so, you can arrange all the elements properly without crowding the design. But make sure the images you’re selecting are of higher resolution or else they might fail to create an impact on the visitors.
5. Image Resolution
A picture can pixelate when enlarged if it doesn’t match the resolution. To avoid such an image or graphic, use Photoshop, a software that allows you to choose the resolution and adjust the file size before you save it and use in the future.
6. Your Audience
What is your motive with the banner stand? Reach out to your audience without much effort, right? That’s why you should know your customers properly which is possible after a proper analysis of the database.
With the use of images, colours and fonts, you can attract them to your booth. But your focus should be on retaining them as well.
For instance, if your company caters to the older generation, then you can give prime importance to bold fonts with suitable buzzwords to garner interest among them.
Research is the key in this context. Once you’re sure of your audience, you can get in touch with us and make banner stands for your next event!
7. Your Brand Identity
When you’re exhibiting in a trade show, your aim is to uphold your already established brand if you’re not a newbie in the industry. So, how are you planning to do that?
One of the important ways is to incorporate your brand essentials like the colours used in the logo, tagline and the products or services in the banner stands.
By doing so, you can easily create your brand identity in the trade show. Also, do the exhibition stand mockup to make your trade booth more attractive.
8. Placement of the Banner Stands
You should know where your banner stands will be placed in the event. Only afterwards should you get designed for better visibility.
For instance, if your booth has a lot of elements such as chairs and tables, they can obstruct the trade show displays.
In such a situation, you should keep all the key information about your company at the top of the banner to attract the attendees.
For good advice, you can contact good exhibition stand designing builders in your area such as exhibition stand companies in the UK.
In case, there is no obstruction in your stand, then you can utilize the entire display without going overboard as the latter can have an adverse effect on your visitors.
9. Position of the Logo
The logo is the face of a company. Hence, it has to be kept at the top of the banner either at the centre or on the sides based on your preferences.
The size of the logo should not be too large or too small, so, you have to choose something that can stand out and grab the attention of the attendees. Plus, keep this element at an eye-level to ensure better visibility.
10. Other Marketing Material
Do you have other printed materials for the promotion of your company? If so, then you should remember to include similar layout and design of the banner with leaflets, brochures, newspapers or magazines. In this way, you can maintain parity and also prevent confusing visitors.
