If you’ve just started to try your hand at guest blogging, chances are you’re struggling.
There are many techniques of digital marketing that can be learned only when a marketer spends time doing them. Guest posting is one of them. On the face of it, guest posting is simply a practice that involves writing content for another website or blog and getting a backlink in return. Simple, right?
Guest posting is many things, but it’s not simple. SEO execs spend entire weeks sending cold emails to high DA websites, requesting to be featured for a short guest post. This is why guest posting is the most valuable link building technique out there. It is one of the few ways a website can get quality relevant backlinks from legitimate sources.
However, in order to use guest posting effectively, marketers should use special tips. These guest posting tips can not only help marketers get high-quality backlinks, but also make it easier to get backlinks in the future. A. How will you convince A that you’re really interested in contributing content to its website? A is well within its rights to believe that all you’re really after is getting more backlinks.
These techniques have been discussed below –
Write Quality Content
Before being offered the big chance to write a guest post for an esteemed publication, marketers have to earn their right to do so.
‘Earning the right’ essentially means showing quality in the content on one’s own website. Most digital marketers make the mistake of approaching top blogs for guest posts when the content of their own website is shoddy and lacks quality.
The first step to getting backlinks through guest posts is establishing a base of quality content to do from. No website like giving links to other websites. It especially doesn’t like giving links to websites that contain bad content. Thus, marketers must make sure the quality of their own content stands up and speaks for itself.
In most cases, creating quality content brings in requests for guest posts from popular forums and blogs as every website wants to feature quality content on its platform. requesting to be featured for a short guest post. This is why guest posting is the most valuable link building technique out there. It is one of the few ways a website can get quality relevant backlinks from legitimate sources.
Link Blog You Want to Write a Guest Post For
Say you want to write a guest for website A. How will you convince A that you’re really interested in contributing content to its website? A is well within its rights to believe that all you’re really after is getting more backlinks.
This is where marketers have to put their money where their mouth is and link the blog they wish to write a guest post for. This move shows the target website that you’re interested in contributing content to its website.
Look For Websites Looking for Guest Bloggers
The simplest way to get backlinks through guest posting is finding websites and blogs that are interested in getting guest writers in the first place. Since the publisher already has a declared interest in onboarding guest authors, getting backlinks from such websites is much easier.
In conclusion, this article covers three guest posting tips marketers must follow in order to get a greater number of backlinks.
About the Author – Ankit Yadav is a digital marketing trainer and blogger with three years of experience in the field. He currently writes for Eduburg, an institute best known for its advanced digital marketing training in Delhi.