So many people in India and beyond are using the social media marketing strategy. It is one of the best ways to promote your business because it has a large following. However, you cannot succeed unless you know the right social media marketing strategy to implement. The best Social Media Marketing Company in India can help you to develop the right strategy for your niche. Here are some of the tips that will guide you through this journey.
- Create and Game Plan and Stick to It
There is a high likelihood that your content will fall through the cracks if you lack an execution strategy. Have a target on the number of tweets you wish to publish daily. An average of 4 tweets per day can work well but you can adjust this number over time.
Conduct an industry research to investigate how many times your competitors post daily and set a target that will make you to stand out without overdoing it. You should be active but not overly active as this may end up being spammy. Social media management platforms like TweetDeck, Buffer, and Hootsuite can help in scheduling your blog posts ahead of time, managing and monitoring your social feeds, and accessing performance analytics.
- Treat Every Channel Like an Individual Entity
You need to treat every social channel like a separate entity. You can spread some content across all channels especially if you have news that you would like to spread across the board. If not, you need to adjust your social strategy depending on the audience that is on that platform.
For instance, the audience in LinkedIn is more business-focused and search for highly educational content than those on Instagram. Most of the Instagram users look for highly engaging visual content. Get to understand the demographic of your followers on every channel and publish content that will be appealing to them.
- Go Beyond and Above in Customer Service
You will lose the trust of your visitors if they post on your Facebook page or tweet without any response. When there is lack of communication, the potential leads that are dissatisfied will seek for answers to their questions from your competitors.
Therefore, you should always deliver thoughtful responses in a timely manner. Taking time to respond to personal inquiries will help you build an authority for your brand. You also need to address any negative feedback in good time with a lot of respect and patience. The social channels give you an excellent opportunity of displaying how awesome you treat your customers. You can achieve this by assigning a first responder, creating a troubleshooting library, being creative, and not ignoring any comments that users post on your social accounts.
- Embrace Mishaps
As human beings, we are prone to make mistakes. The mistakes may be many when dealing with the fast-paced social media world. It is better to embrace these challenges instead of trying to ignore them. Don’t delete the post because your fans will notice when you are re-posting too much.
For any big mistakes such as overcharges or product error, proactively respond in an actionable and apologetic manner. Make sure you inform your audience how you are addressing the error. Most of your audience will receive these apologies with a lot of love and you should not overlook this step.
- Track and Talk
Most people will tell you that tracking is a time-consuming and tedious process. However, you only need to spend a few hours every month carrying out this exercise. Spare some time every month to review how the metrics that are important to your business are performing.
Some of these metrics include impressions, post shares and likes, page views, clicks on your products or website, follower growth, and number of posts among others. Track every channel separately and compare with your largest competitors to see how you match with them.
The above five tips will help you to improve your social media marketing strategy. If you are not sure of the best starting point, it is advisable to employ the services of best Social Media Marketing Company in India. You will be sure of implementing a social media strategy that will take your business to the next level.